Why Gazelle Sponsored the First Duo in Line at NYC Apple Store

Mashable! : Thursday evening we spoke to Jessica Mellow and Keenen Thompson, 20-somethings who were, at the time, occupying the first two spots in the line for the iPhone 4S at Apples flagship store in New York City..The pair had been there for 18 days for the experience, they said.
''GottaBeMobile : Woz Gets In Line for an iPhone 4S